DMD Produces First Energy Drink in a Capsule

INDIANAPOLIS – DMD Pharmaceuticals®, a division of Dickey Consumer Products, Inc., is proud to be the first company to manufacture an energy drink formula in a capsule. Less expensive and more convenient than the average cup of gourmet coffee or energy drink, Peptime® Xtreme T Energy Capsules offer all the benefits of an energy drink without all the added sugar and inconvenience.

Each energy drink capsule is small and easy to swallow. Peptime® Xtreme T contains a mixture of pharmaceutical-grade caffeine with Taurine, which is represented in the name Extreme “T,” but it also contains niacin and vitamin B complex. “Energy drink consumers recognize Taurine as one of the key active ingredients,” says Greg Cruse, Director of Sales and Marketing at DMD Pharmaceuticals®.

“With the dietary supplement business in transition, this new energy drink formula with Taurine is poised to dramatically energize the dietary supplement category. Energy drinks have exploded to a $4 billion business, which is still growing.”

“We see this as an excellent opportunity to grow the category. In addition to dietary supplement users looking for the latest formula, a portion of the growing base of energy drink consumers tell us the savings and convenience of an energy drink formula in a capsule is highly attractive,” Cruse explains.
Television advertising is being tested and a national rollout begins this summer. This product is available in 4-count blister pack and 20-count bottles, both in new point–of-sale displays.

DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary supplements with distribution in over 50,000 convenience stores nationwide. The Peptime® family of energizers and other leading DMD dietary supplement brands include Ephrine Plus® High Energy, Ultra Ephrine Plus®, and Ginseng Vita Blitz™.

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