New Energy Shot Flavors Add Fun, Powerful, Sexy Kick To Energy Drink Category

INDIANAPOLIS, IN -- When it comes to adding extra “kick” into your daily routine, one Indianapolis company is appealing to consumers’ taste for all things fun, exciting and new. DMD Pharmaceuticals® recently launched three tantalizing new flavors of energy shots--popular concentrated versions of energy drinks that are rapidly gaining a foothold at retail locations nationwide.

“Adding exciting new flavors is the logical next step in the energy shot energy drink revolution,” said Dave Riddle, compliance officer for DMD Pharmaceuticals®. “Consumers are responding to the value, convenience and radical kick provided by an energy shot when compared to bigger, bulkier energy drink cans.”

The PEPTIME® Energy Shot Line includes three new flavors—Tropical Orange, Cosmo Berry and Island Lemon Lime, to accompany the EPHRINE Plus® original berry flavor energy shot offered by the company. All are being positioned as new generation energy drink products. Said Riddle, “They stand alone as a delicious quick-kick product, but also have been used to make fantastic, tasty additions to a person’s favorite beverage. We’re finding that we are reaching a whole new market of fun, frivolous, on-the-go people looking to add a healthy pick-me-up to whatever their drink of the day may be.”

The convenient two-fluid ounce energy shots promise a rapid-release kick of pharmaceutical grade caffeine with B Vitamins and taurine—all without sugar to help avoid that ‘crashing’ feeling often associated with similar energy drink products.

“Our absence of sugar is an important distinction, but it’s also important to note the ingredients in our new energy shot energy drinks are the same proven energy-boosting ingredients found in other popular energy drink brands,” said Riddle. “The difference here is the value and convenience of our ‘more kick, less can?’ brand positioning.”

Riddle said the company’s excitement over the new products is evidenced by a new micro-website dedicated solely to the new flavors—and new fun—inherent to the energy shot line. “The new site—one that includes our very own PEPTIME® Girls—is testament to an entirely new audience looking for new ways to add kick to their beverages.”

To visit the microsite for the new line of products, please visit peptimegirls.com. For more on DMD Pharmaceuticals®, visit dmdpharm.com.

DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary supplements with distribution in more than 50,000 convenience stores nationwide. The Peptime® family of energizers and other leading DMD dietary supplement brands include EPHRINE Plus® High Energy, Ultra EPHRINE Plus®, Peptime Mini-White®, Magnum 357, and Ginseng Vita Blitz®

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